About

About

Beanie is a Swedish brand inspired by fishing trips, long hikes and cold days outdoors. The focus is simple: create clean, timeless beanies that are comfortable to wear and made to last.

Each piece is carefully selected with practicality in mind — warmth, fit and durability come first. No trends, no overcomplication. Just essentials designed for everyday use, whether you’re out early by the water, on the trail, or moving through the city.

Why choose us?

We’re not a fashion brand chasing seasons or collections. Beanie is built around a small, focused range of products, designed with intention and tested through real outdoor use.

No unnecessary layers, no excess — just well-made beanies created to be worn often and trusted in colder conditions.

Our values

• Simplicity – Clean Scandinavian design that works in any setting.
• Quality – Materials and construction chosen for comfort, durability and warmth.
• Authenticity – Inspired by real time spent outdoors — not trends or marketing.
• Fun – Made for cold mornings, long days and changing conditions.